Marketing to Germans🇩🇪: How to Overcome Cultural and Linguistic Barriers

💬“Germans are the toughest customers.”
💬“Germans are scary.”
💬“Germans are never satisfied.”

Sound familiar? Not exactly motivating when you’re trying to grow a business in Germany.

This workshop flips the script. Instead of viewing German customers as intimidating, we’ll explore how to connect with them in ways that build trust and long-term loyalty.

Together, we’ll look beneath the “hard shell” of German culture to uncover the core values that drive decisions—and learn how to use them to spark sales from the very beginning.

What we’ll cover:

• Common misconceptions and mistakes international founders make when marketing to Germans
• How to localize your website, product, and marketing materials (with and without AI translation tools)